Owning a construction company comes with a lot of issues. You may not even consider your online presence at first because there are other things to focus on. However, SEO for residential contractors is still essential. Search engine optimization means that some minor changes are implemented to your website so any search engine can find it. When someone searches for your preferred keywords, your information shows up in the list of results. The problem is that when you search for something, thousands of options are shown. Most consumers don’t go past that first page, though some may happen on the second page. Therefore, you must be seen before people are willing to work with you.
Contact Info
One of the simplest things you can do for your website is to add your contact information. Your name is likely somewhere on the page, but you should have your address and telephone number. You may also want to include an about-us or contact page, as well.
Keywords
SEO for residential contractors uses keywords just like any other industry. These words should be strategically placed throughout the website and on a variety of your pages because these words are what searchers type into the search bar to find companies like you. Ideally, you want long-tail keywords, which include phrases of at least three words. They are more specific, which means fewer people will use them. However, it also means that you get more targeted results. These people who do choose to use such long keyword phrases are more serious about requesting service, which means you have a better chance of them hiring you sooner.
Content
Search engine optimization is also about the content you have on your page. Consider writing a blog, highlighting local industry news, and more.
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