If you are sending out more than just personal emails and need to ensure that your email marketing programs, invoices, bills or informational emails are delivered to hundreds or thousands of people in your contact lists on a regular basis you need to us an SMTP server. Before you buy a SMTP server solution you need to make sure that you are working with the best possible company.
When you buy SMTP server space or services you should stop and consider several important factors. You don’t want to spend money and take time to buy SMTP server services if the email is going to be dropped, disappear into cyberspace or simply not be processed by the company. To avoid these issues as well as to beyond just delivery into tracking and analytics you need to be proactive in researching the server provider you are considering and asking some hard questions.
Tracking and Analytics
While the cost to buy SMTP server space on a monthly, quarterly or yearly basis may not be your biggest cost of doing business, it continues to increase as your volume of email increases. You want to make sure that your emails are being delivered and the only way to do that is through the company’s ability to allow you to track.
You should also be able to find out information on delivery rates and routes. You want a dedicated route for your email when you buy SMTP server space combined with the option to look at the results in real time in easy to read reports.
IP Address
Sometimes when you are a small company and you want to buy SMTP server space you are offered a very low rate based on the number of emails you send. However, with that low rate comes the fact that you are sharing that particular server with a host of other smaller or larger companies. Should one or more of those company’s IP addresses be flagged as spamming it could impact your reputation as you are on the same server.
The best option to avoid this is to consider going with a dedicated IP address and SMTP server. This means that the bad or negative actions of someone else will not impact your online reputation, a big factor when you buy SMTP server space.
